To Get PR for Your Startup, Offer Yourself up as a Thought Leader

“If you are a local small business, look at local media for PR. Read those publications, forge relationships, find out what types of stories the journalists are covering, and offer yourself up as a thought leader on a topic.” – (Starts at 9:49) Laura Collins, PR at Infusionsoft

PR today is way too different than that of PR five years ago. Now the digital media has expanded its outreach to new levels. The users on the other hand are more aware of all the options they have and in this scenario, doing PR just for the sake unloading the burden won’t work!

Check out some major small business resources, and you will find how the marketing world has been shaped with the changing trends.

You need to stand out in the crowd to get results from the PR. Investigate, how can you stand out among all of them around!