How to Add Credibility to Your Website Copy

Credible website content is the only way to develop and enhance your visitors' trust in you. So, it's very important that your sales copy contains credibility feature.

Remember that this alone will not help increasing sales, rather you should have a long term and effective website conversion optimization strategy that contains special instructions for credible content development and management.

Coming back to the topic; this is the credible website content only that makes visitor trust you and feel comfortable enough to buy from you.

Whatever the content strategy you have, make sure it contains space for the following points:

1. The best and the easiest way to establish your credibility is to include customer testimonials in your sales letter. 
2. Make sure that you include real and verifiable testimonials.
3. Add excerpts from genuine e-mails, letters and social media responses from customers expressing how your product or service helped solve the particular problem they faced. 
4. If it's a services business, adding a section to your copy that outlines your credentials, experience and any background information that makes you qualified to solve your target audience's problem is a great way to build credibility.
5.  Your aim should be to effectively convince readers that you are the best person to offer them a solution to their problem.

There can be several more options, depending upon the business, so look for the same and revamp your copy and test it against what you're using now. You'll be surprised by the results for sure!